The new Heineken campaign conceived by Publicis Italia is on air since the 31st of May. The new spots shot in Barcelona and directed by Harald Zwart, present the first 15cl bottle of beer. With the “Mini” version of Heineken it becomes easier to have unexpected mini beer moments even during a grand opera or a fashion show.

CREDITS

Client: Heineken

Senior Director Global Heineken Brand: Gianluca Di Tondo

Director Global Heineken Brand Communication & Digital: Anuraag Trikha

Heineken Communication Manager: Dario Gargiulo

Italy Marketing Director: Floris Cobelens

Group Brand Manager Heineken: Cristina Gusmini

Senior Brand Manager Heineken: Sara Galvagni

Junior Brand Manager Heineken: Ignacio Zunzunegui

Agency: Publicis Italia

Executive Creative Directors: Bruno Bertelli & Cristiana Boccassini

Associate Creative Directors: Bruno Vohwinkel & Aureliano Fontana

Creative Supervisor & Art Director: Marco Viganò

Copywriter: Francesca Bonomi

Strategic Planner: James Moore & Bela Ziemann

Account team: Lorenza Montorfano, Simona Coletta & Maria Elena Gaglianese

Producer: Silvia Cattaneo

Production Company: Think Cattleya

Executive Producer: Simona Della Porta

Producer: Martino Benvenuti

Prod. Manager: Marina Bello

Post Produzione: VideoBand

Post Produzione: AudioDisc2Disc

Director: Harald Zwart

DOP: Geir Hartly Andreassen