To launch the promise of the brand, “Improving your own house, you improve also your life”, Publicis conceived this storytelling for the new Leroy Merlin campaign, describing tiny but meaningful everyday life moments. Produced by Think Cattleya, the two spots were shot in Milan and directed by Pep Bosch.

CREDITS

Client: Leroy Merlin Italia

Communication Director: Stefania Savona

Communication Project Manager: Monica Pierini e Paola Rastelli

Advertising Agency: Publicis Italy

Executive Creative Directors: Bruno Bertelli, Cristiana Boccassini

Associative Creative Director & Copywriter: Stefano Battistelli

Creative Supervisor & Art Direcor: Francesco Epifani

Client Service Team: David Pagnoni, Federica Fragapane e Ilaria Massinissa

Agency Producer: Federica Manera

Production Company: Think Cattleya

Executive Producer. : Simona Della Porta

Producer: Rossana Ceriani

Director: Pep Bosch

DOP: Oriol Vila Hosta

Editor: Stuart Greenwald

Post-Production Video: Band

Post-Production Audio: Screenplay

Original Music: Fabio Gargiulo

Media Agency: Maxus