A positive and ironic style, one that attracts the attention of a twenty-year-old audience, consisting of video clips, intense images that tear out a smile, and, of course, rock music to narrate the world of young people who want to drive in a higher gear: this is the philosophy of the Alfa Mito commercial, which features a young girl with a strong personality and her curious family who gives unexpected advice.

The commercial, shot in Madrid in May on air since 16 June, is produced by the Armando Testa agency and directed by Kevin Fitzgerald.

Just follow some good advice: it’s time to live rock!