Think | Cattleya continues with its success in the promotion of contemporary art with the exhibition Beyond the colors of Samba, Reflections of Contemporary Brazil on Thursday 14 March at its headquarters in Milan. The exhibition features works by Brazilian photographers Julio Bittencourt, Daniel Kfouri, and Gustavo Pellizzon.

Organized in collaboration with Caju, the show collects the work of these three artists, offering different photographic styles which are highly representative of the contemporary Brazilian photography scene.

Julio Bittencourt speaks to us with irony in a new way about the clichés of the lower classes; Daniel Kfouri speaks about the cult of sport and the body, experienced with great spontaneity and freedom in a country full of incredible natural resources; Gustavo Pellizzon transforms the classic style of reportage in a mystical and cultural journey through the country’s legends. Through images strongly characterized by personal perspective, the three artists offer a contemporary look on their own country, one that brings out the Brazilian spirit without giving way to stereotypes often associated with life in Brazil.

With these initiatives Think | Cattleya opens up the road for the promotion of artists through advertising campaigns. Mapping the creative and cultural nodes that may emerge, Cattleya highlights an increasing need in the market to integrate artistic resources into the ‘advertising’ scene. Specifically, with this exhibition, Cattleya confirms its interest in serving as a research instrument, making it the ideal network for the world of Brazilian photography, a prestigious niche including big shots such as Daniel Kfouri and Julio Bittencourt who have produced campaigns for Nike, Adidas, Bob Wolfenson (Volkswagen, L’Oreal and H Stern) and the well-known collective Cia de Photos (TAM, Nespresso and Nikon).