The new Motta commercial on air from 5 to 20 December. The important production, begun almost a year ago, bears the artistic signature of McCann Worldgroup and the direction of the director duo CRIC. A collective countdown that describes a new way to celebrate Christmas, as a collective moment of joy and fun, almost like a New Year’s Eve party, and so… “three,” “two,” “one,” and it’s Panettone Motta!