After having produced feature-length films such as the blockbuster La banda dei Babbi Natale (2010) with Aldo, Giovanni and Giacomo, Immaturi (2011) and the sequel Immaturi – Il Viaggio (2012), right down to the last Una famiglia perfetta released last November, Paolo Genovese returns to advertising. In fact the director has just signed a priorities agreement and joined the team of Think | Cattleya directors.

Before directing feature films, Paolo Genovese directed hundreds of commercials and worked as an advertiser for McCann Erickson.