On Sunday 5 May the new commercial for the 10eLotto campaign produced by Jwt’s headquarters in Rome, directed by Paolo Genovese, will go on air. The new episodes tell the stories of Claudio Bisio and his friends, this time intent to play at the 10eLotto online during moments of carefreeness and amusement. The leitmotiv of the new episodes is an uninvolved and entertaining approach to the game.

10eLotto was born five years ago. Working on the launch of the online version was particularly interesting, thanks to the fluid and painstaking work of director Paolo Genovese.