After a year of work, we finally see the result: the onset in advertising of the great director Frank Miller with the branded project Gucci Guilty for the launch of the new Gucci perfume. In this exciting adventure, created by REM Ruini & Mariotti with Frida Giannini of Gucci, we experienced all phases of the visionary ability of the legendary author (and co-director) of ‘Sin City,’ from the first sketches in New York, to the long design planning of the real and virtual sets in Rome and New Mexico, in a very concentrated week at Studio 5 at Cinecittà, and again in numerous night sessions coordinating the complex post-production between Sydney, London and Manhattan. With Gucci Guilty we also tackled 3-D production, and now you will no longer find us without the obligatory pair of glasses.