Think | Cattleya and REM Ruini and Mariotti won the 45th Key Award of the Media Key Group in the category “Beauty, Fashion & Luxury” for the advertising campaign of the new fragrance by Gucci, “Gucci Guilty Black.” The campaign is directed by Frank Miller and performed by Hollywood stars Chris Evans and Evan Rachel Wood.

The prestigious award was received by Monica Riccioni, Partner and Executive Producer of Think | Cattleya, and Riccardo Ruini, Creative Director of REM Ruini and Mariotti, during the Winner Gala held Wednesday 27 November at the Teatro Elfo Puccini in Milan. The Gala honoured the best commercials aired between 1 July 2012 and 15 October 2013.