For its most important season, Kinder Ferrero dedicated itself to a campaign in which the magic of Easter, experienced as children, is rediscovered. We were all excited, the EuroRSCG team primarily, to experience two days of the particular alchemy that is created on happy sets—was it the female touch (art direction and director) that made such a difference? (Special thanks to Chiara and Samuele, the two little protagonists in the story—their spontaneous friendship is undoubtedly the secret ingredient to this commercial.)