In the new episode of the campaign created by the agency Mortaroli & Friends, directed by Alessandro D’Alatri, we meet Chiara’s parents after getting to know her grandmother in the last chapter. Chiara’s story of realizing her dream to become a singer continues to impassion viewers. Within a few months in fact, Chiara triumphed at the sixth edition of X Factor, attended the 63rd Festival of Sanremo, and released her debut album “Un posto al mondo.” The commercials are designed as a “real comedy” that tell how commitment and talent are the true qualities for rising to fame.