Cric are two directors who came out of nowhere, emerging from the dusty volumes of Heidegger or leaping out from the intertwined letters of some medieval miniature. Totally unaware of the rules and mechanisms of the system, like the naive characters of Russell, Cric made their company, unaware that it was impossible. Without having any clients, they wrote and directed the self produced commercial “Perché tu mi piaci.” Poste Italiane fell in love, and in a few weeks Cric had earned themselves two and a half million views, an agreement for a second commercial, a Cannes Lion, an ADCI, and a spot on various shortlists. They love to tell true and genuine stories and their style is flat and blunt. They cannot stand the advertising style that disconnects from reality. If you wish to recognize them on set, know that Davide is the tall and handsome one, and Clem is the other.

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