Augusto de Fraga was born in October, 1978, in the Azores Islands. He studied Audiovisual Communication in Portugal and then moved to Barcelona to extend his studies at the Universidad Autónoma. In 2001 he went to the United States where he attended the New York Film Academy. He won a Silver Shell at the San Sebastian Advertising Festival with his first commercial as director for the Sitges Cinema Festival. Since that time, he has made several commercials, both domestically as well as internationally. During his career Augusto has worked with many international stars in the world of sport such as Cristiano Ronaldo, Kaka, Iniesta, Puyol, Guardiola, José  Mourinho, Cesc Fabregas, Rafa Nadal, David Villa and Luis Figo.