Born in Rio de Janeiro in ’82, Vellas currently lives in São Paulo, Brazil. He began his career as an art director on the creative teams of advertising agencies such as Ogilvy & Mather and DM9DDB. After a few years, having developed a growing interest in filmmaking, he left the agency in order to become a director who today has among his awards 6 Lions in Cannes, 3 D&AD Pencils, 2 Clios, 5 FIAPS and 5 El Ojo, including a Grand Prix. He was invited as a juror for Craft Lions 2014. Thanks to his Italian origins, he has a strong attitude to express, gesticulating in a totally uncontrollable manner!