Roberto “Saku” Cinardi was born in Rome, Italy. While going to Film School, he started playing his bass guitar in a punk rock band. Music + Film School = Music Videos! In 2007 his video “Fashion Kills Romance” launched his directing career, resulting in over 90 music videos filmed in just 3 years.
Roberto keeps pushing so that each and every spot he directs looks bigger, better and different than the previous one. This explains his recent Cannes Lion for “The Rarest Ones” and his ongoing collaboration with award winning agencies like Saatchi&Saatchi and Havas.
He still plays his bass and is currently writing his first feature: a Sci-Fi thriller you won’t want your kids to watch.