After having directed multiple feature films, among which the blockbuster “La banda dei Babbi Natale” (2010) with Aldo, Giovanni e Giacomo, “Immaturi” (2011), “Immaturi – Il Viaggio” (2012), and “Una Famiglia Perfetta” released in November 2012, Paolo Genovese returned to advertising. The director has in fact signed a priority agreement, becoming part of the Think | Cattleya team. Before transitioning to directing feature films, Paolo Genovese directed hundreds of commercials and worked as a publicist for McCann Erickson.